Evaluation Question 5

How did you attract/address your audience?

I attracted my audience by using bright colours on a light grey background to make it stand out and make young adults pick it up. i also attracted them by adding big DJ names like DJ Hazard, Flava D, Preditah and DJ EZ. I chose these big names because my target audience will know exactly who they are because they are the latest DJs to be headlining festivals like Bestival and Creamfeilds and the big club events. I have also attracted my audience by putting on my front cover that the audience can win tickets to a famous abroad drum and bass festival called Innovation in the Sun. This will attract audiences because the tickets are usually very expensive and if my target audience (usually students) will see this they will be intrigued because its a festival that students usually only dream of going to but its too expensive (£230 for a ticket). Another way i attracted audiences was by using a colourful colour scheme of blue and pink for the puffs and main sell line. This would attract audiences because it stands out and makes the text easy to read and it also might remind them of the lights at a club or rave.  My questionnaire played a big role in deciding the colour scheme because the people i asked to take my magazine were people of my target audience who attend raves, festivals and club nights so their answers were important to listen to as these were the type of people I would want to pick up and read my magazine. I used explicit language and informal language (shit) to attract the younger audience because they are likely to use these words as they are of a younger demographic. I attracted mainly men by using plain backgrounds of blacks and greys. I believe that these colours will mainly attract men because females stereotypically like vibrant colours as the background and lots of additional images like heat magazine.

 The fact that my magazine has just one main image and a basic colour scheme on the front cover, i think it will mainly appeal to men to an extent. One thing that females may be attracted by is the colours of pink and blue.
I have targeted students on all pages by using modern fonts for headers and large text, and small body text to make it look professional and mature. I think the fonts that will attract students mainly are the fonts for the main 'BPM' text, the clubland font for 'DJ Ranga' on the front cover, The font for the Contents page header, the large text for 'DJ Ranga' on the double page spread and the quote on the double page spread. All of these fonts are unique and modern looking which will appeal to students because they are part of the generation who are constantly influenced by technology and urban trends. For the double page spread I kept to an urban look by making the main texts reflective to the streets with fonts students may associate with spray painting, and anarchistic acts.
On the contents page I spent a lot of time deciding on other article names and making sure they would captivate students and an audience who are in the category of the unemployed section of the NRS Demographic grid. I mentioned Ibiza which a party hotspot where a lot of students and young adults go to for escapism and to of course go to lots of clubs and listen to the best dance music. I also added articles about festival line ups and 'hottest clubs' which would attract students and dance lovers because this would be present information that would be crucial to know as they are likely to attend.  Another thing that would attract this audience would be the article 'Fashion' and the sub text which includes the words 'ravers and 'reppin'; 'reppin' meaning representing or wearing, which is a common informal word people of this unemployed category would use. This would also catch the eye of people because it will show the latest clothing trends and fashions which clubbers and ravers are always updating and new trends and brands are always coming back into fashion so this article is vital to include because it will keep readers updated.