Who would be the audience for your media product?
The gender I would like to attract most is male but also female to an extent if DJing and house music is their thing. The age I am targeting is 17-25 as the music is very urban and the fashion is also urban. It is also targeted at this age group because they are the people who go clubbing and attend festivals because they have disposable incomes and little responsibilities n terms of money and lifestyle which is why this lifestyle appeals to them. The music isn't targeted at any specific ethnicity or class. The people my genre of magazine would be targeting mainly would be students at college or university. I know all of this because I'm interested in this genre of music and attend festivals and raves where this clothing is most popular. These people will be very fond of taking care of their appearance so they will go for haircuts frequently and buy clothes a lot. I know about my target audience because I am one of them who follows the fashion, tends and music but I have also researched Mixmag which is a similar product to be certain that my target audience is right. When doing my research i found this:
As you can see, mixmag reach their target audience on their website by including new technologies for making tech beats. In my contents page I included an image of a vinyl deck to gain interest because i knew that pictures of the technology would appeal to them.
Next i began to find out a little bit more about the fashion side of things which in the 2 images is being represented. The fashion for this genre is always changing so its important for Mixmag to keep their readers updated with the latest trends and fashions from clothing and trainers to hats and sunglasses. In addition the colours of clothing that the target audience wear is always black and or white with some colour as you can see from the two images which led me to choose the colour scheme i did: Black, white, pink and blue.
I am mainly targeting male audiences, but MixMag also targets female by the use of bright pinks and in some cases the use male DJs who females may find attractive to please the female gaze. I have followed this and used pink on my front cover to attract some female as it is stereotypical for girls to like the colour pink and the use of a male DJ. In the first image, the woman is sexualised because she is wearing little clothing which would attract the male gaze and gay gaze.
To attract my audience i used a font that looked similar to the Stussy logo which is a popular brand that ravers, clabbers and festival goers wear.
I also used bright colours for some of the text on my front cover to attract my target audience. They will be intrigued by this because it will remind them of the colours of lights at a club or a rave.
The font i used for my main sell line 'DJ Ranga' was picked because of the fact it looked like the font a club would use. It is also very similar to a CD called Clubland which the ravers and clabbers will listen to because sit is the same genre of music.
The model I have used for my magazine is of the music genre but also have a unique look which is the same as any DJ. In my opinion I have met the conventions of a DJ magazine and is a true example of a DJ magazine. My peers agreed with me and said that if they saw it on the shelf of a shop they would know it is a DJ magazine straight away.
No comments:
Post a Comment