Evaluation Question 2

How does your media product represent particular social groups?

My Star is a friend from college and i wanted him to wear plain black clothing because stars in other DJ magazines wear very basic casual clothing. For the front cover i asked my star to look straight into the camera to give direct address on the front cover resulting in connecting with audiences. I wanted my star to be very arrogant. For the first photo i took i asked him to smile but i didn't believe it would match conventions.

Then i asked my star to have look very serious and look dead into the lens of the camera.

But it still wasn't the look i was looking for. so i asked him again to look even more serious.

 This was the photo i got after these instrusctions  which i was happy with because he comes across as fairly arrogant and serious. I was also very happy with the lighting because it was very clean. The white background would also make it very easy to get rid of and edit the main image.



 For the double page spread i asked my star to look into the distance and laugh with headphones around his neck.  For this shoot i had lots of problems with the lighting.  The two photos below were the first two photos i took and i thought that the lighting was very poor so we changed location to where there was more natural light.

Although the lighting is still fairly dark, i knew that it would be easily changed in photoshop by raising the brightness so i went with this shot for my double page spread

My inspiration for my magazine is the DJ named Ginger Dread. The reason i chose to base my star on Ginger Dread is because i believe his image is very striking because of the colour of his hair but he is also very cool and the music he plays is very similar to the music i listen to. DJ Ranga says in my interview about his experimental sets which Ginger Dread also does. This is a picture of Ginger Dread:

My doesn't quite match stereotypes because the stereotypical DJ would wear brands link nike or adidas but my star is wearing Fred Perry which is very still fairly fashionable. I asked my star to wear this because i wanted him to be like Ginger Dread and be different from all other DJs by characteristic but also in fashion.My star has a unique look which audiences will like because all of the big DJ's dress and look very individual.

Ginger dread doesn't wear any branded clothing so here are some images wearing branded clothing to support my arguement  that DJs wear branded clothing.

In addition, on my contents page, a group of young adults are represented positively in the image of them at a rave. They are all smiling and look relaxed. This would attract audiences because it gives the magazine a light tone and make readers associate the product with fun and happiness. It is fitting stereotypes of teenagers because they are all wearing fashionable clothing and all clearly getting into the music. In addition they are all young looking.