Wednesday, 9 March 2016

Evaluation Question 3

What kind of media institution might distribute your media product and why?

I think that Thrust Ltd would be the institution that would most likely distribute my magazine because they are an independent company who publish DJ Mag which is a similar product to mine. Also they use similar layouts and techniques to my magazine for example, direct address and bright colour schemes. In addition, I think they would distribute my magazine to compete with MixMag because I use similar vocabulary to them with words like 'banging' and explicit language. I also constructed it similar to MixMag by starting off with talking about the focus and talking about his past. I then went on to a question and answer and finished on what the future holds for my main DJ. In my opinion I don't think it would be published in America mainly because of the authenticity of house music in the UK and the rave scene isn't really big in USA. The people who will be most likely to read my product would be young adults so from the age range of 18-25. I also think that the majority of readers will be male although female reader may also be attracted because of the bright colour scheme and the pink writing. Festival and club goers would be highly attracted because of the names on the front cover. I have chosen Thrust over institutions like Bauer Media Group because its an established institution who have distributed magazines like Q and Kerrang which are very mainstream magazines so they may not necessarily confide to my ideologies in my magazine, therefore an independent institution would more likely be interested in publishing my magazine. Thrust is an institution that has been around for 7 years so they know how to distribute a magazine of the dance genre and how to get it to the target audience. I think it would be suitable to sell a small amount of my magazines at local shops but mainly sell them at events like festivals or promotional events where the target audience are likely to be at. Another suggestion, is to sell them at fashionable urban shops like Size? or be available to order on websites like http://basementapproved.com or https://www.thechimpstore.com which are sites that a lot of the target audience look on for news or clothing drops so it would be an effective way of getting my magazine sold there because this audience is very likely to listen to electronic dance music. Having an online edition may also be a good idea because those who miss an issue or don't have the money will be able to read articles on line and on the go. In addition, having an online edition will also allow readers to read anywhere and anytime and allows new posts and articles to be updated and published on the website to keep audiences happy and updated 24/7. Lastly, the capacity of a website is a lot more than a magazine so this will allow us to post a lot more content and news.

No comments:

Post a Comment