Brand Identity Analysis

In order to keep issues selling when they are released, magazine companies must create a brand image suitable and appealing to the target audience. This can be achieved through making their name, colour scheme, logo and layout unique to any other magazine brand and also altering it depending on what is suitable for the genre. One of the main reasons brand identity is vital is because it makes the magazine easily identifiable from a far just from its visual features.

As you can see from these examples of MixMag magazine front covers, MixMag don't stick to the same colour schemes every time they release a new issue. Instead, their brand identity is created through the masthead font. Their masthead is simple and slick, which mirrors the dance music scene and also makes the brand identity recognisable. One reason why they may have gone against using the same colour mast head every time may be because there are so many different types of dance music, which wouldn't be reflected if the colour scheme was the same every time. In addition they use smaller text in simple colours for the body text which adds to the brand identity. 

The brand identity that I am going to create will have a exceedingly simple lay out but be more adventurous with the colours that I use for the body text. This will make my magazine easy to read but also add a bit of uniqueness as the genres of music I am including in my magazine are more underground compared to MixMag, which is

 more mainstream. Furthermore, I will use similar 

fonts for the body texts, like MixMag have done

every time to add to my brand image. I will also use the exact 

same big, bold font for my mast head but perhaps change 

the colour depending on what DJ I have on the front cover as

 a different colour may represent their music better.