Target Audience

From looking at the Mixmag website, although there is no obvious features of the website to identify the target audience, i can see that the target audience is anyone from an age range of 16-30. I chose this because i think that people from this age range are the people most likely to listen to the genre of music Mixmag is for. The genre of music in my magazine is similar to the genre of Mixmag so the target audience for my magazine will also be 16-30.

From this i can gather that to appeal to my target audience I will have to include similar ideologies to mixmag. This includes some bright vibrant colours, on a dark background which could exemplify the nightlife of a club and the lights and lasers in a dark club. In addition I should use informal language to relate to the audience as this is the age range most likely to use informal slang.

People choose this genre of magazine becuase they are interested in the lifestyle that the genre of music portrays which is clubbing, raving, listening to mixes, keeping up with the raver fashion and the technology.

One of the things that attracts people to the magazine is the huge names within the magazines. By involving interviews and constant updates on big names within the industry, audiences can feel a little closer and are given an insights into the life of a DJ.  Another thing that attracts audiences is the range of different articles. In addition the bright colours on the magazine attracts audiences from the 16-30 age range because they can associate it to their youth and nightclubs they have been to which is relevant to the genre.

Things that may put off audiences could be things not relevant to the genre on the front cover like a pop star. Audiences would be put off by this because they expect to see a DJ on the front cover. Furthermore audiences would be put off by bad colour schemes or if the front cover looks cluttered with text and too many fonts.

In my magazine, audiences would expect to see some bright colours on the front cover. They would also expect to see a big name on the front cover along with an image of the DJ (direct address). They would also expect to see information about new technology. They will expect to see references to mixes and new music.

Institution Research

The company that publishes similar magazines to the genre I am making is called thrust publishing ltd, which started up in 2009, who publish DJ Mag. This company would be the one who is most likely to publish the magazine I am creating. Another publisher who would be likely to publish my magazine is Development hell who are also responsible for launching Q, Empire, Mojo and Heat. I believe the most likely company to publish BPM would be the independent publishers Thrust Publishing Ltd because the magazine they publish is similar to the one i am creating.

In the magazine I am creating, the main focus is the DJs, events and technology which is similar to the content DJ mag has inside it. The company is based in London and has experience with publishing magazines similar to mine.

The idea of my magazine fits into this institution because they focus of house music and more which is the same to my ideas. Also, the company is independent and DJ Mag is the only magazine it publishes. Their headquarters is in London which is easily accessible resulting it in being an appropriate company to publish my magazine.

Thrust do not pride themselves on its digital platforms but I could promote my magazine through the internet and websites to become a widely spread magazine where anyone can read articles. Also, through a website, I could add more content and articles, whereas in a magazine I am limited to the pages the company will publish. In addition, with a website I could constantly be adding news and keeping readers up to date with news, like release dates, events and new tech within the industry of DJs and dance music which audiences would be intrigued by because if they have read the magazine and want to read more so this is where they can do so.

On the DJ Mag website there is a wide range of articles to read; from technology news to the top 100 clubs in the world. I would like to include similar things in my magazine to please a wider audience because some people will find parts more interesting than others.

In addition MixMag publish their own magazine which makes them an independent institution. The company is called MixMag Media.

In comparison to independent publishers, mainstream publishers like IPC media

Article Research

For my article research i chose to look at articles about individual DJs on Mixmag's website and DJmag's website. This way i would discover the vocabulary and structure that they write in to help me when writing my article.

I found out that both Mixmag and DJ-mag use explicit words like 'shit' and 'fuck' which suggests that the target audience is of an older age. They also use slang words like 'banger'. The writing style they use is fairly laid back in terms of the words they use. The context in the articles seems to talk about tracks that the DJ is well known for and their main genre. They also talk about upcoming tracks and events that the DJ is releasing or taking part in. In the Mixmag articles it also talks about the sound of the stars music 'thick brooding drops' and 'crispy percussion'. In the DJ mag article, the star talks about his last year and a brief description on how much he was DJing from week to week. In the last paragraph he talks about what he wants to change for his next year and how he wants to change for the future to stay at home with his kids. From this research i have learnt that i can use explicit words and slang because my target audience is over 18. I am also going to use slang words like 'banger'. For the whole article i will combine Mixmag's and DJ mag's writing style of describing the DJs music and the way he gets the crowd going but also include an interview about my stars history. I might also end with an upcoming event that my star will be playing at or a track he will release in the future.